How will businesses compete in the new millennium? The interactive and broadband connectivity of the Internet continues its development as the most pervasive opportunity businesses have ever seen to market to consumers on a true one-to-one basis, if, that is, businesses know how to harness the “energy”. Unfortunately most do not!
Internet Lift would like to review some staggering statistics. Almost everybody knows the web is big and growing, but what are its dimensions? Through 2006, there were 27+ million US businesses, 120 million Internet domain names, 42+ million active web sites, over 4+ billion Internet pages and over 400 billion Internet inquiries made every day. That’s 400 billion! In 2006 new domain registrations increased by an average of 2.1 million per month and Internet users quadrupled from 250 million to 1 billion versus 2000. How can a business “even be found” in this on-line universe much less be able to correlate all this information into a 1 to 1 marketing advantage, today? And if it isn’t tough enough already, how then will a business cope and reach down for customers in a market 10 times larger in 2010 when over 1.8 billion users will make over 4 trillion daily Internet inquiries? That’s 4 trillion! Our 10-plus years of technological and business-based leverage of the Internet’s capabilities indicates most businesses won’t because most have no clue how to leverage this virtual direct market bonanza. More particularly, and sadly, many new web-enabled companies believe that just because they have a website with a shopping cart, “the orders will just roll in” to them! Orders don’t and many of these will augment the typical U.S. new business failure rate of 10% that historically occurs within 18 months of start-up.
On the opposite end of the spectrum, if a company is properly set-up to take advantage of this ever-growing market, the reward for “getting found” on the web is substantial. Today, Internet search engines are the equivalent of electronic phone books of over 4+ billion pages – not only names - to our computer savvy population. They are ideal for finding anything and propagating marketing messages anytime if they are properly pointed.
Some key win-result facts:
(1) 80% of all new website traffic traditionally referred to as reach, comes from search engines;
(2) most importantly, 85% of all new Internet revenue transactions, traditionally referred to as lift, start with a search engine;
(3) these reach and lift success ratios translate to Web Marketing reaching searchers/buyers at their Exact "Buying Moment”!
Better known as one-on-one selling! Such results correspond to the shopper intersection in a grocery store aisle where 80% of the buyers make purchase decisions while standing in front of the product. No surprise given the web delivers to advertisers the 24 x 7, one-to-one marketing environment and results reviewed.
The above win-results created a break through milestone in the advertising and marketing world in 2006. For the first time ever, more advertising dollars were spent on the Internet than Radio, Television and Print combined. With such realities in mind, increasing focus is being placed on online promotion and marketing of products and services. And with the web’s non-stop expansion making it harder and harder to get found, small to medium sized online businesses are more at risk of falling behind because increasing know-how and capital are required to market their own sites.
In recognition of the above facts, etc., and to not fall prey to a misplaced “build it and they will come” Internet attitude, the smart Web Marketers have learned to invest an increasing percentage of their budgets in web advertisement. For reference, the below table highlights agency reports on their client web advertisement expenditures in 2006 and 2007. While it is stated there was an overall increase of 3% in total web advertisement expenditure, it is also clear the collective expenditure decreases of 14% in the 0% to 10 % categories were offset by an equal increase of 14% in the 11% to 60% category.
So where does the smart web marketer go? Internet Lift! After all, web advertisement comes in many forms at varying costs, but the smart web marketers have learned what 7mark.com has always known. The first advertisement budget step to getting “found” on the web demands Organic Search Engine Optimization (SEO). Click Here! Search Engine Placement Optimization Plans.
We work with Search Engine Optimization Marketing SEO SEM Information Techniques to enhance your ability to reach greater markets. 90% of all Internet transactions start first with a search engine. It is the phone book of choice today for everyone with Internet access, and that number is growing to over 1.8 billion of us by 2010. 100 million daily searches are conducted.
If you have more questions, please visit 7mark.com or give us a call for one on one expertise in growing your on line presence! 24/7 call 214 206 1883 or you may contact us through this web site. Click Here.
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